Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the by van-agtmael-antoine

Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the
ISBN 1847370314
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    Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the
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    FREE PRESS (2008)
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    1625 kb
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Looking to the future with the aid of this book.
A must have business read!
Good book. It's specialized in cases of studies for emerging markets, not in history of these markets, maybe because the author consider that cases are the continuation of his study.
In 1981, fund manager Antoine van Agtmael created the term "emerging markets," as opposed to "Third World," to describe developing countries, from Brazil to China. A pioneer in emerging-market investments, he describes the economic revolution being provoked by corporate activities in emerging markets. Van Agtmael enumerates the forces driving this transformation in the economic relationship between developed nations and their emerging-market counterparts. In the second half of the book, he shares his detailed research into the factors that make emerging-market companies notable and successful. He catalogues market details about 25 specific companies he has analyzed for investment purposes, and presents the lessons they can teach Western managers. We recommend this book to serious investors who want to know about promising non-U.S. companies, and to managers who want to read about their corporations' upcoming competitors - and potential future owners.
Emerging Markets Century is a collection of 25 case studies of successful multinational corporations that are based in emerging markets. The author profiles each corporation's story in detail. This analysis allows him to draw on key success factors that can become valuable business lessons to any international manager.

One of the most important success factors were an early commitment to export markets and a relentless focus on superior execution and quality. These two go together: focusing on exports requires producing internationally competitive products, which in turn requires the highest quality. Hyundai Motor's rise has tracked its determination to succeed in the US market. Hyundai seriously blundered when it first entered the market because its cars were perceived as low-quality. It rebounded by targeting Toyota as the quality benchmark to beat.

Other emerging market multinationals became world-class by innovating on logistics and drawing more value to their area of the value chain. Mexico's CEMEX and Argentina's Tenaris used IT to offer highly customized order fulfillment and rapid delivery to their customers. Brazilian regional jet manufacturer Embraer turned traditional outsourcing models upside-down by recruiting US, European, and Japanese "partners" to build its planes.

I do have a few minor gripes: Eight case studies are from South Korea and Taiwan, and most case studies are focused on manufacturers or commodity producers. There are no Eastern European or Middle Eastern case studies. None of the 25 companies are banks or retailers.

Finally, the last chapter is out of tune with the rest of the book because it is a collection of tips for investors. The last chapter feels a bit contrived as it does not fit well with the book's focus on corporate growth strategy.
This book is poorly branded in my opinion, just like what is said about the authors original idea on Emerging markets vs. 3rd world.

This book is totally under rated, and under subscribed., do yourself a favour and open it up and read a few random pages, you will soon realize how clearly the book is written, and how compelling and refreshing the ideas are that are presented.

This should/could be a best seller in weeks, but has not been promoted effectively in my opinion.

Antoine, whats with the poor branding again ? You need a new cover design, and maybe new title. Go onto CNBC TV also. Your book is incredible but people won't pick it up based on its visual appearance.
The author did a very good job in showing us how some companies from emerging markets have become powerful in their own right and sometimes leaders in their market.
He describes different strategies and gives us examples of companies that followed those strategies.

However, his book lacks depth for the amount of pages it has. In all fairness, a book with only a hundred pages could have had the same message and the same effect.